Puma has collaborated a lot with Detroit rappers in recent years, and now they’ve teamed up with 313 youngster B Free.
B Free has garnered buzz for his songs “Platinum Plus,” and more recently “All Mine,” which sees him trading melodic flows with Diggy Simmons. As a result, he’s teamed with Puma to debut sneakers – the latest pair being the RS-X Hard Drive running shoe. The RS-X Hard Drive combines an 80s-inspired design with Puma’s Running System (RS) Technology, which integrates cushioning from the forefoot through the heel.
The latest project isn’t Puma’s first collaboration with Detroit hip-hop style. Big Sean released an entire line of Puma apparel and sneakers last fall, and Detroit street rapper Icewear Vezzo teamed with Burn Rubber sneaker boutique co-owner and Distinct Life founder Rick Williams for a pair of purple Puma suedes.
Along with his deal with Puma, B Free is also working directly with the Detroit Pistons for the upcoming NBA season. He will be appearing in commercials, performing at home games, and claims the title as the official voice of the Pistons.
The Puma RS-X Hard Drive is available now.