Award-winning digital executive Dr. Lambi Lane delivers high-profile digital transformation, social media, mobile and digital advertising campaign initiatives.

As a native Chicagoan, Lambi has established herself as a go-to in Digital Marketing & Advertising programs. Lambi's digital strategies emerged as a fixture at retail, exclusive film, music, TV, healthcare, and events with big brands including United Nations, McDonald's, USA Today, Oprah, Merck, LucusFilms, L'Oréal, Hyatt, Kellogg's and the NFL. She has been a digital leader of experimental marketing programs, some include: McDonald’s Flavor Battle, Latin Grammy’s Prende La Pechanga, Essence Festival and the 365Black Awards. 

Dr. Lambi is an educator of business and creative technology programs. With having taught over 800 students, she is one of the highest-rated marketing faculty members. She is also is a published researcher, speaker and expert reviewer of academic journals. She is a trusted advisor to Fortune 500 companies and a mentor to digital marketing enthusiasts.

Called upon to strategize and provide thought leadership within multiple industries, Lambi has won critical acclaim for her technical skill, extensive strategy, and management experience developing digital environments. She is a winner of two W3 Silver Awards for Creative Excellence on the Web for McDonalds.com & Marketing Effectiveness for the Essence Festival Activation. 

She has combined her digital acumen with her passion for community outreach to create the organization, Digital Kiddos. Digital Kiddos, a non-for-profit organization to teach under-privileged kids how to create mobile app concepts. This organization channels the power of creation and business to show teamwork and entrepreneurship as lifestyle options. As the Founder & Executive Director, Dr. Lambi Lane has positively impacted kids and their parents of various public schools in Chicago. 

Digital S.E.E. Method

The Digital S.E.E. Method™ is the framework for engaging with clients and teams for experience-centric outcomes that drives value. creativity, innovation, and inspiration for consumers.

STRATEGY

Plan the Route. This is the entry point for engagements with clients. A comprehensive approach to strategy, discovery, and planning. Building a partnership with clients to identify and agree upon the business goals and digital initiatives that will contribute to achieving those goals. It provides a framework to determine the work that needs to be done and the value it creates. Outcomes:

• Strategic Alignment

• Competitive Analysis

• Lean Canvas

• Digital Strategy

• Buyer Personas

• KPI’s To Measure Success

• Roadmap

Experience

Prepare for the Journey. We need to drive innovation in digital experiences by thinking like a storyteller. The experiences we design, need to tell compelling stories that resonate with consumers. A good story generates energy, interest, and vision in a listener’s mind. Outcomes:

• Storybrand Script

• Customer Journey Personalization Map

• Digital Touchpoints

• Digital Experience POV

• Feature Map (Product)

• Experience Optimization

Execution

Bringing the Experience to Life. A high-touch delivery model is an integrated system of feedback, iteration, prioritization, and results. Working features are delivered every two weeks through lean and iterative sprints. It generates exponentially more value than any single solution ever could. Some outcomes are:

• Dedicated Program Management

• Preliminary Design

• Design Systems in a Pattern Library

• Prioritized Product Backlog

• Infrastructure and Environment Set Up

Courses and Research

Research Areas and Speaking Topics

• Web3 (NFT, Metaverse, Blockchain)

• E-Commerce

• Social Media Ecosystem

• Omnichannel Marketing

• Agile Development Methodology

• Connectivity and Consumer Behavior

• Digital Experience

• Data-Driven Marketing

• Influencer Marketing

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