Cedanio Bacon

Administer all IT systems and recommend efficient modifications to systems to improve efficiency and reduce the cost of all operations and determine appropriate procedures for all IT technologies and assist in all equipment configurations.

Train all new employees who will use systems that are maintained and any IT procedures and processes, assisting compliance to all standard and technical metrics and provide expert knowledge to resolve all IT issues.

Aid in designing effective technical architecture and develop it effectively and assist to incorporate all new technologies into IT systems and monitor all production environments.

Coordinate with Program Managers for business requirements of clients and provide resolutions for all business and IT associate issues.

Aid in IT architecture discussions when needed and develop required presentations and white papers for all technical processes.

Coordinate with all software vendors to perform investigations on all application issues and provide effective resolutions for same and assist all team members to evaluate technical processes and provide an effective interface with all vendor partners.

Coordinate with infrastructure and operations departments and maintain compliance to all regulations and collaborate with IT architecture and/or security team to perform risk assessment on projects.

Assist all business partners to analyze changes in requirements and provide enhancements to all applications and provide support to all 3rd party software tools and maintain knowledge of all management process.

Manage short term tasks and projects, using department selected project management tools, providing necessary metrics, and updates required by management.

Managed top tier Advertiser accounts Anheuser-Busch Inbev, Abbott Laboratories, Cafemom, Chanel Brands, McDonald’s, L’Oreal, Pepsi, Facebook Canada and Kargo.

Clients span across verticals include Pharmaceuticals, Consumer Packaged Goods, Retail, Finance, Travel, and Sports and Entertainment.

Function as an extension of Nielsen’s Product Leadership organization with deep expertise on digital products (Digital Ad Ratings, Total Ad Ratings, Digital Brand Effect, Mobile Brand Effect, Cross Platform Brand Effect, Sales Brand Effect, Watch Brand Effect, TV Brand Effect), their methodology, and roadmaps with a focus on viewability and brand safety measurement solutions.

Evaluate and generate incremental revenue opportunities in collaboration with Nielsen’s Client Service teams.

Drive client awareness of our product’s value, competitive distinction, and technical enablement through presentations, data-driven analysis and client-tailored engagement.

Translate client needs into viable digital solutions to be leveraged across Nielsen’s commercial organization.

Contribute to initial client feasibility and onboarding conversations to evaluate measurement objectives. Coordinate onboarding calls including launch call to ensure tagging aligns with strategy.

Proactively finds new ways to build client’s businesses and to grow accounts with agency media teams to proactively manage communication, streamlining processes.

Collaborate with Digital and Sales Engineers/Advertiser Client Leads to provide proactive insight value illustration, related to macro digital media buying and/or campaign specific feasibility for measurement.

Oversee/facilitate the campaign tagging implementation including CMI tag download support.

Perform all campaign Data Quality/Discrepancy checks - Analyzing against Ad Server Reports.

Manage a diverse portfolio of Advertiser, Agency, and Publisher clients such as Anheuser-Busch Inbev, Abbott Laboratories, Cafemom, Chanel Brands, McDonald’s, L’Oreal, Pepsi, Facebook Canada and Kargo.

Oversee clients with product implementation within various Ad Server platforms (Atlas, DCM, DFP, Extreme Reach, INNOVID, Facebook, Liverail and Sizmek) for , Digital Ad Ratings, Mobile Digital Ad Ratings, Digital Brand Effect, TV Brand Effect, Sales Effect, and various product extensions such as Viewability, Open Viewability products.

Managed clients through troubleshooting a variety of technical issues to assure that all campaigns are tagged and tracking correctly.

Identifying and measuring the audiences exposed to online Ad campaigns. Analyze consumer behavior and trends, advertising effectiveness, brand advocacy, social media buzz.

Identifying best practices and assisting in the creation of TAM support materials; implementation guides, FAQ’s, etc. Helped sales team in product/solution presentations or engagements.

Provide expertise and guidance for other product verticals that leverage similar technology. Additionally, assisted training new hires in tagging methodology/process.