Dreamer • Innovator • Learner
MEET ASHLEY
Welcome to my portfolio. Please take a moment to browse my work, skills, and professional experiences. As a UNLV graduate with a degree in hospitality/hotel management, and well-seasoned marketing professional, it's my firm belief that a good challenge offers an opportunity to develop and improve, which is why I make a point of seeking out new ones in the professional realm as well as in my personal life. I've had the unique opportunity to work on several types of high-level marketing campaigns and I am looking forward to sharing my experiences with the professional world!
ABOUT ME
I am passionate about life, vivacious, outgoing, driven, and culturally exposed. I was fortunate enough to travel the world. I have been to 20+ different countries, lived in three different countries and still counting. My extensive international background allowed me to have whole different perspectives and it was definitely an eye opening experience.
My motto is to think everything "big." Think big, believe big, act big, work big, give big, forgive big, laugh big, love big, and live big.
Since I began my professional journey I’ve been lucky to have had the opportunity to collaborate on some exciting solo and collaborative projects.
I am an ambitious individual who always try to deliver creative and engaging marketing solutions. I take pride in all that I do and in the long-term relationships I’ve fostered in the process. I firmly believe that hard work eventually pays off, and I know that each day brings me closer to reaching my goals. Explore my portfolio, and feel free to get in touch with any questions.
WORK EXPERIENCE
MARKETING SPECIALIST, ECI MARKETING
January 2016 - October 2017
-
Developed trade show/exhibit brand marketing strategies for small/medium sized companies to large corporate. (Juniper Networks, Konica Minolta, ProEst, etc.) - Maximized all of their potential profit streams by average 15%
-
Developed oversea branding strategies for Korean small/medium size companies (PLK Technologies, 247 Korea Inc. etc)
-
Conducted market research for international trades shows to analyze market trend for each companies
-
Assisted with complete trade show/exhibits program execution including proposal writing, site inspections, research on venues, vendor negotiations, on site management and billing.
-
Assisted exhibitors with on site logistics and show services from move in through move out.
-
Directed the design, construction, storage, and shipping of all signage and marketing materials.
-
Executed tradeshow sales plans intended to maximize company exposure and produce sales leads.
-
Coordinated internal/external vendors to develop and deliver collateral materials to support marketing requests (including tent cards, posters, graphics, and flyers).
GUEST RELATION REPRESENTATIVE, CAESARS ENTERTAINMENT
February 2015 - February 2016
• Greet and direct guests
• Assist guest service in sales and reservations and handle cash register―Receive payments, issue receipts, refunds, credits, or change due to customers and compile financial record
• Coordinate and escort VIP groups for the private events
• Operate switchboard and answer the phone
• Resolve guest complaints
F&B HOST/CASHIER, SILVER SEVENS HOTEL & CASINO
2014 - 2015
• Greeted customers as they arrive and directed them with information
• Escorted the guests to the available table
• Handled cash register―Handle currency, credit transactions and compiled financial record
• Answered phones, maintain the incoming multiline telephone, and operate a switchboard
• Managed the front house operation in high-volume environment
• Assisted room service when and as needed
EVENT COORDINATOR, AMBROSIA EVENTS
2012 - 2014
• Assisted in event planning including inviting guest and developing seating plans
• Set up tables and decorations and assisted with arrange food and beverage
• Coordinated vendors
• Greeted and directed the guests ― Developed interpersonal skills
EDUCATIONAL HISTORY
UNIVERSITY OF NEVADA, LAS VEGAS
August 2011 - December 2016
Bachelor of Science - Hospitality/Hotel Management
SKILLS
Competence & Aptitude
CUSTOMER SERVICE
Advanced
PROJECT MANAGEMENT
Advanced
KOREAN
FLUENCY
Advanced (Fluent)
Served as a multi-language interpreter/Corporate spokeperson for attendees for major trade shows around the globe
MULTI-LANGUAGE INTEPRETER
2014
- Eco-expo (Korea)
- Seoul International Sourcing
Fair (Korea)
- International Geneva Motor
Show (Switzerland)
- Sema auto show (U.S.)
- CES Consumer Electronics
show (U.S.)
2015
- Seoul Motor Show (Korea)
- Leipzig auto show
(Germany)
- Magic Fashion show (U.S.)
- Cosmobeaute Jakarta
(Indonesia)
- International Geneva motor
show (Switzerland)
- Off price wholesale show
(U.S.)
- ASD wholesale show (U.S.)
- Sema show (U.S.)
- CES show (U.S.)
2016
- Mobile World Congress
Barcelona (Spain)
- Shanghai Children Baby
Maternity CBME show
(China)
- Jewel Fair (Korea)
- ASD (U.S.)
- International Beauty Show
(U.S.)
- Sema (U.S.)
- CES (U.S.)
ECI MARKETING
ECI provides a world of trade show experience, project management and displays to help B2B exhibit any size anywhere around the globe.
ECI Marketing specializes in integrating with global businesses from start-up to enterprise, developing strategy, managing tactical logistics and administrating finances for B2B marketing programs & events. ECI’S 60 enthusiastic employees provide a world of trade show experience, project management and displays to help and educate B2B maximize their ROI in face-to-face marketing environments any size, anywhere around the globe.
JUNIPER NETWORKS
Hybrid 10x20 display to execute AWS re:Invent 2016
Managed budget and process payments for all show services required with the installation & dismantle of a 10x20 custom hybrid display.
Coordinated all third parties involved with production, installation & dismantle of all properties within the confines of the exhibit space. This includes procuring all required and/or requested show services.
KONICA MINOLTA
INTEROP Las Vegas 2016
Provided display design options to meet the requirements to market brand and demonstrate products and services until approved.
Assisted budget and process payments for all show services required with the installation & dismantle of a display 10x20 custom display.
Managed all third parties involved with production, installation & dismantle of all properties within the confines of the exhibit space. This includes procuring all required and/or requested show services.
Coordinate graphic and branding production between Konica Minolta and graphic production vendor(s).
PLK TECHNOLOGIES
Specialty Equipment Market Association, SEMA 2016
✓ Provided 10 x10 nomadic brand display
✓ Graphic production ( artwork to be supplied no later than 14th of October)
✓ 10x10 Carpet & Padding (color tbd)
✓ 1 50” Monitor and Stand
✓ 1 Product Display Case
✓ 1 Reception / Simulator counter
✓ 1 Literture Rack
✓ 1 Table & 2 Chairs
✓ 1 - 10 amp Electrical Services
PROJECTS LEARNING OUTCOMES
TRADE SHOW MARKETING
• Learned production of marketing materials and literature
• Acquired knowledge of marketing communications.
• Acquired knowledge of draft communication content for social media, blogs, website and newsletters.
• Gained knowledge of market trends and corporate strategy recommendations related to tradeshow business.
• Gained knowledge of logistics and graphic production.
• Gained a strong ability to manage multiple, conflicting tasks; ability to meet deadlines as assigned; strong prioritizing skills.
ADMINISTRATION
• Gained a strong ability to manage multiple, conflicting tasks; ability to meet deadlines as assigned; strong prioritizing skills.
• Gained excellent organizational and administrative skills
• Gained ability to pay attention to details and maintain accurate records.
• Developed confidence to liaise with other heads of department and deliver what the client wants.
CONTACT
Thank you for reviewing my General Portfolio. Please get in touch to find out more.
